Independent bike shops
Full-service stores near trail networks with a working service bay.
Sell With Us · Dealer program
Stock bikes built for the rough stuff.
We're recruiting independent bike shops, guide outfits, rental fleets and trail-town retailers to carry Trailynamo Bikes. Fewer dealers, better territories, real workshop support.
Who we're looking for
Shops with dirt under their nails.
Our electric mountain and trail bikes need a mechanic who understands suspension and drive systems, and staff who can talk honestly about terrain. If that's you, we should talk.
Guides & rental fleets
Outfitters running guided rides or hire fleets who need durable, serviceable bikes.
Trail-town retailers
Outdoor stores in riding destinations with space for a demo fleet.
Dealer terms
The numbers (draft).
Indicative terms so you can judge fit early. Final terms are set in the dealer agreement.
Placeholder copy. All dealer-terms figures below are placeholder copy and do not form an offer. Actual margins, minimums and payment terms will be confirmed in writing.
- Dealer margin on bikes
- 30–35%[placeholder]
- Margin on parts & accessories
- 40%[placeholder]
- Opening order minimum
- 6 bikes[placeholder]
- Demo fleet discount
- 50% off demo units[placeholder]
- Payment terms
- Net 30[placeholder]
- Co-op marketing fund
- 3% of annual purchases[placeholder]
How it works
From first email to first demo day.
- 01
Apply
Send us your shop details, location and the trails you serve.
- 02
Ride it
We bring demo bikes to you. Your staff ride them on your local terrain.
- 03
Onboard
Technician training, dealer portal access and opening order planning.
- 04
Launch
Demo day at your trailhead, point-of-sale kit and co-op marketing.
Dealer FAQ
Straight answers.
What kind of businesses can become a Trailynamo Bikes dealer?
We partner with independent bike shops, guide outfits, rental fleets and trail-town retailers. If you have a physical location, a workshop able to handle eMTB drive systems, and riders who head off-pavement, you are the kind of partner we are looking for.
Is there a minimum opening order?
Yes. The opening order is set per region and depends on the demo fleet you take on. Exact figures are shared during onboarding; the numbers shown on this page are placeholders until the dealer agreement is finalised.
Do you protect dealer territories?
We plan dealer coverage by trail network rather than by postcode, so partners are not stacked on top of each other. Territory terms are agreed individually in the dealer agreement.
What support do dealers get for service and warranty?
Partners get workshop documentation, diagnostic guidance for the drive system, priority parts dispatch and a direct technical contact. Warranty claims are handled through the dealer, with us backing the parts and labour as set out in the dealer agreement.
Can I run demo days and rental fleets?
Yes, and we encourage it. Demo and fleet programmes are available to approved partners, and we can help plan trail-head demo events with you.
How do I apply?
Email sales@trailynamobikes.com with your shop name, location, the trails you serve and the brands you currently carry. We reply to every application.
Ready to ride with us?
Email sales@trailynamobikes.com with your shop name, location and current brands.
Prefer to talk first? Contact us.